电商/品牌营销经理

NAPA酒庄招聘

电商及品牌数字营销经理

E-commerce & Brand Digital Marketing Manager

工作地点： Napa, California

工作性质： Full-time / Part-time（可根据实际情况调整）

语言要求： 中文及英文流利

行业： Wine / Luxury Consumer Brand

职位简介 | Position Overview

我们正在寻找一名具有创造力、执行力和商业意识的中英文双语电商及品牌数字营销人才，负责公司 Shopify 官方网站的规划、建设及日常管理，并负责社交媒体运营、品牌推广及市场营销活动。

理想候选人应同时具备 Shopify、电商、社交媒体、数字营销及品牌推广方面的实际经验，能够独立完成从内容策划到执行落地的工作。

This position is responsible for planning, building, and managing the company’s official Shopify website, developing and operating social media platforms, promoting the company’s brands, and representing the company professionally in marketing activities.

The ideal candidate will have hands-on experience in Shopify,

e-commerce, social media, digital marketing, and

brand development, with the ability to independently plan and execute marketing initiatives from concept to implementation.

主要职责 | Key Responsibilities1. Shopify 官方网站规划、建设与

管理

Shopify E-commerce Website Planning, Development & Management

负责 Shopify 官方网站的整体规划、建设、内容更新及日常管理；

负责产品页面、品牌页面、图片、文字及其他网站内容的维护；

优化网站用户体验、页面结构及线上购物流程；

配合网站销售、促销活动及新品发布进行页面更新；

管理 Shopify 后台，包括产品、订单、客户及相关电商功能；

根据网站数据分析用户行为，并持续优化网站表现；

与 Shopify Partner、设计师、开发人员或其他供应商进行必要的沟通与协调。

Plan, build, maintain, and manage the company’s official Shopify website.

Manage product pages, brand content, images, copy, and other website materials.

Improve website user experience, navigation, and online purchasing processes.

Update the website for product launches, promotions, and marketing campaigns.

Manage relevant Shopify

e-commerce functions and backend operations.

Review website performance and user behavior and recommend improvements.

Coordinate with Shopify Partners, designers, developers, and other vendors when necessary.

2. 社交媒体平台建设、内容规划与运营

Social Media Development, Content Planning &

Management

负责 Instagram、Facebook、TikTok 等社交媒体平台的建设与日常运营；

制定社交媒体内容计划及发布日历；

策划并制作

品牌、产品、酒庄、葡萄园及相关生活方式内容；

负责文字、图片及短视频内容的策划、编辑与发布；

根据不同平台特点制定相应的内容策略；

跟踪社交媒体数据并持续优化内容表现；

适当开展社交媒体广告及付费推广活动。

Build and manage the company’s social media presence across platforms such as Instagram, Facebook, and TikTok.

Develop social media content strategies and publishing calendars.

Plan and create content related to the brand, wines, winery, vineyard, and lifestyle.

Coordinate written, photographic, and short-form video content.

Develop platform-specific content strategies.

Monitor engagement and performance metrics and continuously optimize content.

Support paid social media campaigns and digital advertising initiatives.

3. 品牌推广

Brand Promotion & Development

参与公司品牌定位及品牌形象建设；

制定并执行线上品牌推广计划；

负责品牌故事、产品故事及相关营销内容的传播；

提升品牌在目标消费者中的知名度及认知度；

协助策划新品发布、促销活动及其他

品牌活动；

与设计师、摄影师、视频制作人员及其他合作伙伴协调品牌内容制作。

Support the development and execution of

brand positioning and brand identity initiatives.

Develop and execute online brand promotion strategies.

Communicate brand stories, product stories, and other marketing content.

Increase brand awareness and engagement among target consumers.

Support product launches, promotional campaigns, and brand events.

Coordinate with designers, photographers, videographers, and other creative partners.

4. 市场推广及品牌代表

Marketing Activities & Brand Representation

代表公司及其品牌，以专业、积极的形象开展市场推广活动；

参加行业活动、品牌活动、品酒会及其他市场推广活动；

与客户、合作伙伴、媒体、行业人士及其他相关方建立良好关系；

根据公司品牌定位，以专业方式介绍和推广公司品牌及产品；

协助拓展品牌在美国市场的知名度和影响力。

Represent the company and its

brands professionally at marketing and industry events.

Attend tastings, trade events, brand events, and other promotional activities.

Develop and maintain relationships with customers, partners, media, and industry contacts.

Professionally communicate the company’s

brand story and products.

Support the growth and visibility of the company’s brands in the U.S. market.

薪资 | Compensation

Competitive compensation based on experience and qualifications.

具体薪资可根据候选人的 Shopify、电商、数字营销及

品牌推广经验面议。

有兴趣者请注明期望的工作形式（Full-time / Part-time）及薪资要求。